TikTok music promotion for independent record labels

Finding a few accounts is only the beginning. Someone still has to explain the release, agree the work, answer questions, review drafts and check what actually gets posted.

edit office handles that part. We work with editors who create videos using your music and publish them on their own TikTok accounts. Your team gives us the release context. We turn it into a campaign brief and coordinate the work.

Tell us about the release → See work from the network

A track link is a good start. The release date, intended audience and available budget help us decide what to propose.

We also want to know why you are considering edits for this track. Perhaps people have already started using the sound. Perhaps the artist has a clear visual style you would like to carry into the campaign. Perhaps you want to test whether the song works with an audience you have not reached before.

Those are different starting points. They should not all receive the same campaign.

References help, especially when you can explain what you like about them. The pacing? The subject? The way the music enters? That gives us more to work with than a link followed by “make it viral.”

Which version of the track should editors use? Is there a particular section you want to feature? What footage is available and cleared for the campaign? Are there subjects the artist does not want to be associated with?

Before work starts, we need to establish who provides feedback from the label and how approvals will work. It is better to resolve a disagreement about the direction in the brief than after someone has finished an edit.

Beyond those boundaries, we think editors should have room to contribute. Hiring someone for their work and then asking them to copy another account frame by frame rather defeats the point.

Your label provides

• The track, or a private listening link for an unreleased song
• The release date and the timing you want to support
• The intended audience and the budget available
• References, and anything the artist does not want to be associated with
• Footage that is available and cleared for the campaign

edit office handles

• The campaign brief, built from your release context
• Choosing suitable editors and coordinating the work
• Checking each edit against the brief before it goes live
• A report on what ran: the posts, the accounts and the performance recorded over the agreed period

Agreed together before work starts

• Which version of the track editors use, and any section to feature
• What is off limits
• Who gives feedback from the label, and how approvals work

The report should make it possible to see what ran: the posts, the accounts and the performance recorded over the agreed period.

Views tell you how much viewing activity the videos received. They do not, on their own, tell you how many people became fans of the artist.

It is worth reading the response as well, where it is available. Are people asking about the track? Are they discussing the music, or only the footage? Did one creative approach appear to suit the song better than another?

Those observations can inform the next decision. They should not be dressed up as proof that every change in the artist’s streaming numbers came from the campaign.

You do not need to move your whole release schedule over to us. Send the track you are considering, when you want to support it and the budget available.

For an unreleased song, include a private listening link and make the release timing clear.