TikTok music promotion through edits

Before discussing how many videos to make, we need to know what someone could make with the song.

There might be a section with a strong build and release. A vocal line that suggests a particular scene. A quieter passage that gives an editor room to tell a story. We look for a part that works outside the full song, because that is how someone will hear it in an edit.

Then we consider the editors. What do they make? Does the track suit their work? Would the proposed video make sense on their account?

Sending the same sound to everyone skips those decisions. We would rather make them before the budget is spent.

This is a campaign, not just a video-editing commission.

The edits go live on the editors’ own TikTok accounts. You are paying for creative work and its publication, rather than receiving a folder of files and having to find an audience for them yourself.

When considering an editor, we look beyond their biggest post. Their recent work, the way they use music and the audience they make videos for all matter. A large account is worth considering. It still needs to fit the release.

You send the track, release timing, budget and any references or restrictions. We shape the brief, choose suitable editors, coordinate the work and check each edit against the brief before it goes live.

The brief should make the important decisions clear without trying to direct every frame. An editor needs to know which sound to use and what is off limits. They also need room to make something good.

Once the posts are live, we account for what was published and the performance we can verify. We do not turn video views into an invented number of listeners.

We waive our own fee on your first campaign. The full agreed campaign budget goes to the editors creating and posting the work.

You still fund the campaign. We handle the planning and coordination without taking a cut on that first run.

Send your track, timing and budget. We will look at what an edit campaign could do with it.