How the Office works, what we handle, and what happens after you send us a release.
edit office is a curated network of short-form editors for music campaigns.
You send us a release. We put together a group of editors whose work already makes sense around it, brief them, and manage the campaign through posting.
The goal is not to make the most content possible. It is to put the record in the hands of the right people.
Someone here listens to it.
We look at the release, the timing, any references you send, and what you actually want the campaign to do.
If we think the roster fits, we come back with an approach, a budget and the people we think should be involved.
Nothing starts until we agree on it.
You can send references, names, styles you like and things you want nowhere near the release.
We make the selection based on the work, the audience around it, reliability and fit with the record. Follower count alone does not decide it.
That matters. The work reaches people in the context of an editor they already follow, rather than being handed back to us as another anonymous piece of content.
TikTok is the main format we work around, with Reels and Shorts where they make sense.
No.
Clipping usually starts with volume: put a sound in front of a large pool of people and see what travels.
edit office starts with selection. A campaign stays private and goes to editors we think actually belong around the release.
Reach matters. So does what the artist looks like while getting it.
You can.
If you already know exactly who you want and have the time to manage it, you may not need us.
edit office earns its place by doing the finding, filtering, briefing and follow-up, then keeping the campaign moving while you focus on the release.
The editors' work, plus the work required to put the right campaign around it.
We handle the selection, briefing, coordination and follow-up.
You are paying us to make the roster useful, not simply to give you access to it.
The sensible budget depends on the release, the editors that fit it and how broad the run should be.
Tell us what you have in mind, or send the track without a number. We will tell you what we think is worth doing before anything starts.
If you already know what you want to spend, tell us.
We can build around it or tell you if we do not think there is enough there to do something worthwhile.
No.
Organic posts are not inventory.
We can choose strong editors, make sensible matches and put good work into the world. Nobody can honestly promise how far a piece of creative will travel before it is live.
A track and some context are enough to start.
A release date, references, audience, objective, available assets and anything you definitely do not want are useful. We can shape the actual brief with you.
They help us understand the world around the release and choose people accordingly.
We use references to set direction, not to make ten editors reproduce the same video.
But choosing the people is part of our job.
If all you need is a directory of editors to DM yourself, edit office is probably unnecessary.
Yes.
The Screening Room exists for exactly that.
It shows selected work from the network so you can judge the level, range and taste before you send us anything.
What matters is whether we can see a convincing group of editors around the record.
If we cannot, we would rather tell you than force the release through the roster.
But if the release is close, send it anyway. We can tell you quickly whether there is still enough time to do something properly.
You do not need to be the artist.
If you are responsible for the release, you can file it with us.
The community is open. Paid campaign work is not.
Every application is reviewed manually. If you are accepted, we can bring you into paid campaigns when a release genuinely fits what you do.
The community is open.
The roster is the smaller group we draw from for paid campaign work.
It means you are eligible to be selected.
We would rather send you fewer briefs that make sense than every brief that lands.
We care about reach, but we care more about whether your work is something we would confidently put in front of an artist.
If it is about a specific release, the easiest way to answer it is to send us the track.
